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Instagram can be a highly-targeted, visual advertising channel for your brand and an opportunity to build a loyal audience that grows with your business over time. In fact, over 500 million Instagram users browse the app every day, making it home to some of the most engaged audiences around.

But like any social network out there, there are right ways to use it, wrong ways to use it, and clever ways to use it. In this post, we will show you how to most effectively use Instagram to increase engagement and build a massive following over time.

How to Get More Followers on Instagram

There are 13 tactics that will help you reliably get more followers on Instagram:

1. Use the right hashtags
2. Use the right filters
3. Post at the right time
4. Steal your competitor's followers
5. Pay for sponsored posts and product reviews
6. Use geotags to boost local discovery
7. Organize your Stories into Highlights on your profile
8. Ask new users who engage with you to follow you
9. Be consistent
10. Hop on trends
11. Run a giveaway